Keyword strategy

Which keywords are worth ranking for, what daily volume a position costs in your market, and how keyword installs move a term in store search. Every post ends with a check you can run in Console.

• November 9, 2026How to check your app ranking in App Store and Google PlayKeyword strategy · 5 min
• October 29, 2026Seven mistakes that waste a keyword campaignKeyword strategy · 4 min
• October 23, 2026How to tell whether a keyword campaign workedKeyword strategy · 4 min
• October 23, 2026How often do App Store rankings change? We countedKeyword strategy · 5 min
• October 20, 2026Keyword installs vs direct installs: which one comes firstKeyword strategy · 5 min
• October 20, 2026App not showing in App Store search, even for its nameKeyword strategy · 5 min
• August 19, 2026How many installs it takes to rank in an App Store categoryKeyword strategy · 5 min
• January 15, 2026Incentivized traffic: how it works and when it backfiresKeyword strategy · 8 min
• November 3, 2025Buying app downloads safely: what to check before you payKeyword strategy · 7 min