How app store rankings work
Keyword installs, ASO, ratings, and reviews. The mechanics, and the parts you can check for yourself.
What it takes to move a keyword, when keyword campaigns beat paid traffic, why an app has to get indexed before search campaigns do anything, and how ratings and reviews change conversion on the same traffic. Every post ends with something you can measure.
- 25 installs a week, six months, first placeCase studies · 3 min
- First place held for 46 days on a crypto keywordCase studies · 3 min
- 3,310 installs that did not move the keywordCase studies · 3 min
- What a position does after the campaign stopsCase studies · 3 min
- How three crypto wallets climbed App Store searchCase studies · 4 min
- How many installs it takes to rank in an App Store categoryKeyword strategy · 5 min
- App Store and Google Play ranking: what changed in 2026Industry · 6 min
- 113 low-volume keywords on 20 to 30 installs a dayCase studies · 3 min
- How app ratings work and how to raise yoursRatings and reviews · 12 min
- Incentivized traffic: how it works and when it backfiresKeyword strategy · 8 min
- Mobile game promotion in 2026: a working playbookGrowth playbooks · 17 min
- How to promote an iOS app on the App Store in 2026Growth playbooks · 16 min
// GET STARTED
Ready to move your app higher?
Pick the app, the market, and the keywords you want to move. You set the volume each one needs, and you see what it costs before you commit to anything.
Start free
No credit card required