// 01 GET INDEXED

Get indexed for the keyword first

Traffic without a search term, for when the store does not show your app for a keyword at all yet. This is what you run before keyword campaigns.

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// 02 THE PROBLEM

You cannot rank for a keyword you do not appear for

A keyword campaign moves you up among apps the store already shows. If the store returns nothing for your term, there is no list to climb.

Traffic without a search term solves the earlier problem: install activity tells the store the app is live and worth surfacing, and search visibility follows.

// 03 WHEN YOU NEED IT

Three situations this is built for

A new app nobody has searched for

A freshly published app has no traffic history. Stores have little reason to surface it, and no keyword campaign can start on a term the app does not appear for at all.

A keyword you are not indexed for

If the store returns nothing for a term your app should match, the term is not indexed yet. Direct traffic gives the store the activity it needs to start ranking you for it.

A market you just entered

Launching in a new country restarts the same problem locally. App downloads without a search term establish a baseline before you spend on specific keywords there.

// 04 HOW IT WORKS

Indexation first, positions after

// 05 PRICE

The same price as a keyword install

Placement does not change the price: an install costs the same whether it arrives through search or through a direct link. What changes it is the store and whether a person installs the app or the traffic is automated.

LIVEAPP STORE · LIVE INSTALL

€0.26per install

A person searches your keyword or opens your link, installs your app, and opens it.

APP STORE · INSTALL

€0.23per install

Generated automatically. No ratings and no retention on them.

GOOGLE PLAY · INSTALL

€0.13per install

Automated installs only on Google Play: live installs are not available there.

We do not promise that these users stay or return.

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// 06 WITH CUSTOMER CARE

Self-serve, with someone who sets it up with you

Every account comes with a customer care manager. Not a sales call, and not a gate before the prices: a person who tells a new app what to fix before a keyword campaign can work at all.

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Olivia from Rankforgecustomer care manager, in the platform chat

Hi! We launched two weeks ago and almost every term I add comes back empty. Is the app broken?

OHi! Not broken, just new. The store has to connect the word to your listing first, and right now those terms probably aren’t in your metadata.

OPut them in your title, subtitle, or keywords — that’s the part only you can do.

Okay, and then we just wait?

ONo need to wait idle. Start a campaign without a search term: in Start boost switch Installations to Via direct link. Traffic grows, the store starts showing you in results, and keyword campaigns become possible.

OPing me when the first positions show up and we’ll pick the terms together.

A real answer from our support, shortened for the page.

// 07 FAQ

Questions asked before a first campaign

What are app downloads without a search term?

Installs that arrive through a direct link to your store listing rather than through a search query. They do not target a keyword, so they do not move a specific position. What they do is build install activity, which is what gets an app indexed and shown in search at all.

How is this different from keyword boosting?

Keyword boosting sends traffic through a specific search term to raise your position for that term. App downloads without a term do the earlier job: they get the app into search results in the first place. The same thing is also called direct installs. Many apps need it before keyword work does anything.

Will this work if the keyword is not in my metadata?

No. Stores associate an app with a term through its listing text. If the term does not appear in your title, subtitle, or description, traffic will not create that association, and indexation will not speed up. Fix the metadata first.

How do I know whether I need this or keyword boosting?

Search for your target term in the store. If your app does not appear anywhere in the results, you need indexation first. If it appears but sits far down the list, you need keyword boosting.

Which stores and countries are supported?

Google Play and the App Store, in up to 150 countries.

// 08 GET STARTED

Ready to move your app higher?

Pick the app, the market, and the keywords you want to move. You set the volume each one needs, and you see what it costs before you commit to anything.

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