Grow ratings and installs in the same campaign
Ratings are an add-on to App Store campaigns, priced per install. Every install in the campaign can carry one, so your score moves while the traffic arrives.
The rating decides what your traffic is worth
You can win the position and still lose the install. People see the rating in the same glance as your name, and they compare it against whatever sits next to you.
Four out of five users check the app rating before downloading.
Nobody stops to think
People stop and compare
Three situations where the rating is the thing in the way
You are buying ads
Every network sends its traffic to the same store page, and the rating sits at the top of it. The share of those people who install decides what you actually paid per install, so a weak rating raises the price of traffic you are already running.
Organic ratings turned negative
A bad release collects one-star ratings in a few days, and the average keeps them long after the bug is fixed. New ratings are the only thing that moves it, because nothing removes the old ones.
The app has just launched
A new app has almost no ratings yet. We start carefully here: a small number of installs a day, each one carrying a rating, and the average builds from there.
Run rating adjustment campaigns with installs
What a rating costs
A rating is an add-on to an install, so the campaign is priced in two parts: the install it rides on, and the add-on itself.
The live install the rating rides on. A person searches your keyword or opens your link, installs the app, and opens it.
Added to every install in the campaign. Left by the person who installed the app.
One price in every country.
Watch the rating move and track it
Every app you add gets a rating history: the average by day, the ratings behind it split by star, and the same picture per country. Campaign or no campaign, it keeps running.
Real apps, real campaigns, real numbers
Start with one keyword of your own: no card, no minimum, and the position is yours to check in the store.
“performance picked up and the impact on our brand was positive”
3.0 → 4.2rating in 21 days
Financial app
We had users complaining about things outside our app, which hurt conversions. After starting with the service, performance picked up and the impact on our brand was positive.
Dave J
Conversion +27%, reported by the client
“our weekly installs had surged tenfold”
Top 1-10positions for more keywords, in one month
Health & Fitness app, Canada
We decided to give our app a boost in Canada because, despite our previous efforts in optimization, it was consistently ranked low for most keywords. The app now ranks in the top 1-10 for more keywords, and our visibility score (checked through Apptweak) also took a nice jump. Within just a month, we began to see tangible results – the app started attracting more installs, and by the end of the campaign, our weekly installs had surged tenfold.
Rene, Product Marketing Manager
Positions and visibility score checked by the client in Apptweak
“performance picked up and the impact on our brand was positive”
3.0 → 4.2rating in 21 days
Financial app
We had users complaining about things outside our app, which hurt conversions. After starting with the service, performance picked up and the impact on our brand was positive.
Dave J
Conversion +27%, reported by the client
“our weekly installs had surged tenfold”
Top 1-10positions for more keywords, in one month
Health & Fitness app, Canada
We decided to give our app a boost in Canada because, despite our previous efforts in optimization, it was consistently ranked low for most keywords. The app now ranks in the top 1-10 for more keywords, and our visibility score (checked through Apptweak) also took a nice jump. Within just a month, we began to see tangible results – the app started attracting more installs, and by the end of the campaign, our weekly installs had surged tenfold.
Rene, Product Marketing Manager
Positions and visibility score checked by the client in Apptweak
Self-serve, with someone who sets it up with you
Every account comes with a customer care manager. Not a sales call, and not a gate before the prices: a person who looks at your rating volume with you before you order.
Questions asked before a first campaign
What exactly is this?
Which stores are supported?
Where does the rating come from?
Why does a rating affect installs so much?
Do the results last?
Which countries can I run this in?
Ready to move your app higher?
Pick the app, the market, and the keywords you want to move. You set the volume each one needs, and you see what it costs before you commit to anything.
No credit card required