App analytics for ranking and keyword performance
Add the terms you care about and follow how their positions change day by day.
// 01 IOS APP INSTALLS
Grow organic installs on the App Store by the keywords that matter
Get the whole thing: the search that brings the install, the rating that comes with it, and retention.
// 02 WHEN YOU NEED IT
When you need iOS installs
Your keyword positions are not moving
The campaign delivers installs on the keywords you pick, in the country you pick, and the tracker shows where those keywords stand before and after.
Your rating is below the apps next to you
Ratings ride on the same installs, so there is no separate campaign to run for them. Every install in the campaign can carry one.
Your app does not come up in search at all
A new listing can stay out of the results until the store has installs to go on. Installs through a direct link do that job, and the indexation page walks through it.
// 03 HOW IT WORKS
Three settings, one chart
// 04 WHAT IS ON OFFER
Three things an App Store campaign can include
iOS installs and two add-ons, iOS ratings and retention checkpoints. Both ride on the install, because a rating and a return visit need a person behind it.
LIVEIOS LIVE INSTALLS
€0.26per install
A person searches your keyword or opens your link, installs the app, and opens it. These are the installs that can carry ratings and retention.
RATING
+€0.04per install
An iOS rating left by the person who installed, added per install.
RETENTION CHECKPOINT
+€0.02per checkpoint
The same install is asked to come back on the day you pick: day 2, 3, 8, 16, 23, 31 after the install. Each checkpoint is added to every install in the campaign and priced separately.
Prices are per install, one price in every country.
// 05 THE PLATFORM
Open the platformTrack positions and visibility
Positions per country and per store for the keywords you add, plus a visibility line for the whole keyword set.
App visibility across the keywords you track
Visibility counts across the keywords you selected, so one line covers the whole set for the chosen period.
// 06 WHAT CLIENTS SAY
Real apps, real campaigns, real numbers
Start with one keyword of your own: no card, no minimum, and the position is yours to check in the store.
“our weekly installs had surged tenfold”
Top 1-10positions for more keywords, in one month
Health & Fitness app, Canada
We decided to give our app a boost in Canada because, despite our previous efforts in optimization, it was consistently ranked low for most keywords. The app now ranks in the top 1-10 for more keywords, and our visibility score (checked through Apptweak) also took a nice jump. Within just a month, we began to see tangible results – the app started attracting more installs, and by the end of the campaign, our weekly installs had surged tenfold.
Rene, Product Marketing Manager
Positions and visibility score checked by the client in Apptweak
“performance picked up and the impact on our brand was positive”
3.0 → 4.2rating in 21 days
Financial app
We had users complaining about things outside our app, which hurt conversions. After starting with the service, performance picked up and the impact on our brand was positive.
Dave J
Conversion +27%, reported by the client
“our weekly installs had surged tenfold”
Top 1-10positions for more keywords, in one month
Health & Fitness app, Canada
We decided to give our app a boost in Canada because, despite our previous efforts in optimization, it was consistently ranked low for most keywords. The app now ranks in the top 1-10 for more keywords, and our visibility score (checked through Apptweak) also took a nice jump. Within just a month, we began to see tangible results – the app started attracting more installs, and by the end of the campaign, our weekly installs had surged tenfold.
Rene, Product Marketing Manager
Positions and visibility score checked by the client in Apptweak
“performance picked up and the impact on our brand was positive”
3.0 → 4.2rating in 21 days
Financial app
We had users complaining about things outside our app, which hurt conversions. After starting with the service, performance picked up and the impact on our brand was positive.
Dave J
Conversion +27%, reported by the client
// 07 WITH CUSTOMER CARE
Self-serve, with someone who sets it up with you
Every account comes with a customer care manager. Not a sales call, and not a gate before the prices: a person who reads your keyword list with you and says which terms a campaign can run on.
// 08 FAQ
Questions about iOS campaigns
Who installs the app on the App Store?
A person searches your keyword or opens your link, installs the app, and opens it. That person can also leave a rating and come back on a checkpoint day. Installs generated automatically, which do none of these, are sold on the app installs overview and on Google Play.
Do iOS keyword installs from people count towards my position?
Yes. The install comes through a search for your keyword, and installs through a keyword are what move the position for it.
Why is the App Store offer bigger than the Google Play one?
Ratings and retention exist where a person installs, and that traffic runs on the App Store. The Android page says what is available there.
Can I run iOS and Android in one campaign?
They are separate campaigns, because they are separate listings with separate prices. The tracker follows keywords on both stores, so both sit on the same chart.
How do I check that the installs arrived?
Positions: type the keyword into App Store search before and during the campaign, or watch the same keyword in the tracker. Install counts: installs from a campaign arrive mixed in with your usual traffic, so the totals in App Store Connect will not line up one to one with ours.
Which countries are available for iOS campaigns?
The same coverage as everywhere on the platform, up to 150 countries, at one price per install regardless of the country.
// 09 GET STARTED
Ready to move your app higher?
Pick the app, the market, and the keywords you want to move. You set the volume each one needs, and you see what it costs before you commit to anything.
Start free
No credit card required