Read real cases from real apps

See which keywords moved, and where they stood after.

Each campaign here names the keywords, the market, the daily volume each position cost, and where the positions stood before and after. The position is the part you can check without us: type the keyword into store search and see who comes up.

Chart of the app's position for the keyword radio in France: it climbs steadily from thirty-sixth to ninth place over three months.

// Case studies· Audio3 min

25 installs a week, six months, first place

The slowest campaign on this blog. One keyword went from 36th to 10th, another took first place, and a third finished worse than it started.

August 27, 2026

Chart of the app's position for the keyword crypto wallet in the United Kingdom: it moves between seventh and tenth place, then takes first and holds it.

// Case studies· Crypto3 min

First place held for 46 days on a crypto keyword

A crypto wallet in the UK took first place on Google Play for its main keyword and held it for 46 days, including nine days after the installs stopped.

August 27, 2026

Chart of the app's position for the keyword pokies in Australia: it stays between two hundredth and two hundred and sixteenth place for the whole campaign.

// Case studies· Gambling3 min

3,310 installs that did not move the keyword

A casino app in Australia ran a month of dense keyword installs on Google Play. The two high-volume terms did not move at all. Here is why.

August 27, 2026

Chart of the app's position for the keyword antivirus in Australia: it climbs from eighth to second place, then drifts back to seventh after the campaign stops.

// Case studies· Security3 min

What a position does after the campaign stops

An antivirus app in Australia held the top 3 for three weeks of keyword installs. This is where the position went in the six days after they stopped.

August 27, 2026

Chart of the app's daily position for the keyword wallet in the United States: it starts outside the top 150 and climbs into the top 10, where it holds.

// Case studies· Crypto4 min

How three crypto wallets climbed App Store search

Keyword campaigns for three crypto wallets in the US, Canada, and Germany. The keywords, the daily volume each country needed, and where the positions ended up.

August 26, 2026

Cover of the case: the keyword portion control set in large type on the Rankforge pattern.

// Case studies· Health & fitness3 min

113 low-volume keywords on 20 to 30 installs a day

A Health & Fitness app in Canada ran keyword installs on 113 low- and mid-volume terms. The pacing rule, the volume it took, and what the numbers do not say.

March 2, 2026

Cover of the case: the keyword photo editor set in large type on the Rankforge pattern.

// Case studies· Photo & video3 min

100 installs as a test, then 1,700 for the top 5

A photo and video editor launched with almost no indexing. A hundred installs were bought as a test, and the answer set the size of the campaign.

October 12, 2025

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