8 → 2 → 7
antivirus· Australia
An antivirus app in Australia held the top 3 for three weeks of keyword installs. This is where the position went in the six days after they stopped.
Security app3 min read
// 01 VPN AND SECURITY APPS
VPN apps live on store search, and the ranking decides who gets installed
Keyword installs for VPN and antivirus apps. You pick the terms and the pace, the position moves on installs, and you check it in store search.
// 02 WHY SEARCH
How to promote a VPN app when the category is bought up
Paid ads can bring you installs, but they stop the day the campaign stops. A high position in search keeps bringing organic installs for as long as you hold it.
Most searches never scroll to your app. Move up for the keywords people are already searching, before they scroll past you.
Boosting moves your app up for a keyword it already ranks for, indexing gets you into results you are missing, ratings go on top of a campaign.
Keyword boosting
Raise your position for the search terms that matter. Pick the keywords, set the pace, watch them move.
Get indexed
Traffic without a search term, for when the store does not show you for a keyword at all yet. Run this first, then boost.
App ratings
Ratings from users who install your app, added to a campaign.
// 04 PRICE
What an install costs
One price per install in every country. It depends on the store and on whether the a person installs the app or the traffic is automated, and on nothing else. Ratings and retention are added per install on top.
LIVEAPP STORE · LIVE INSTALL
€0.26per install
A person searches your keyword or opens your link, installs your app, and opens it.
APP STORE · INSTALL
€0.23per install
Generated automatically. No ratings and no retention on them.
GOOGLE PLAY · INSTALL
€0.13per install
Automated installs only on Google Play: live installs are not available there.
We do not promise that these users stay or return.
// 05 CASE STUDIES
The security case, position row included
// 06 THE PLATFORM
Open the platformTrack positions and visibility
Positions per country and per store for the keywords you add, plus a visibility line for the whole keyword set.
App analytics for ranking and keyword performance
Add the terms you care about and follow how their positions change day by day.
App visibility across the keywords you track
Visibility counts across the keywords you selected, so one line covers the whole set for the chosen period.
// 07 WITH CUSTOMER CARE
Self-serve, with someone who sets it up with you
Every account comes with a customer care manager. Not a sales call, and not a gate before the prices: a person who reads your keyword list with you and says which terms a campaign can run on.
// 08 FAQ
Questions VPN teams ask
Do keyword installs work for a VPN app the same way as for any other app?
The mechanic is the same: installs through a search term move the position for that term. What differs by category is how much a position costs and how it behaves after the campaign, and that is what the security case on this page is for. Read it before you pick keywords.
Which store should a VPN app start with?
The one where you need the position. On the App Store, live installs with ratings and retention checkpoints on top; on Google Play, automated installs only, with neither. If your users are on both, the two run as separate campaigns on the same tracker.
Will the position hold after the campaign stops?
In the security case on this page it did not hold the top 3: the app went from 8 to 2 during the run and settled at 7 six days after the installs stopped, one place above where it began. Holding a position and keeping it are two different purchases, and the case spells out both.
Do you need access to the app or the developer account?
No. Campaigns run on the store listing. You pick the keywords, the countries, and the pace, and check the position in store search or on the tracker.
Which countries are available?
Up to 150 countries, one price per install regardless of the country. The published case is Australia; the mechanics are the same elsewhere.
// 09 GET STARTED
Ready to move your app higher?
Pick the app, the market, and the keywords you want to move. You set the volume each one needs, and you see what it costs before you commit to anything.
Start free
No credit card required