App analytics for ranking and keyword performance
Add the terms you care about and follow how their positions change day by day.
// 01 APP INSTALLS
Grow your app installs and downloads for iOS and Android
Get installs that arrive through the keywords you choose, or installs for an app the store does not show yet. Both traffic types and every price are below.
// 02 TWO WAYS TO GET MORE INSTALLS
By keyword, or without one
The price is the same either way. What differs is the job: one moves a position for a term, the other gets the app shown in search in the first place.
Keyword boosting
Raise your position for the search terms that matter. Pick the keywords, set the pace, watch them move.
Get indexed
Traffic without a search term, for when the store does not show you for a keyword at all yet. Run this first, then boost.
// 03 HOW IT WORKS
Three steps to more installs
// 04 AFTER THE CAMPAIGN
How the position is held
A position stays on the installs it keeps earning, so two settings decide whether it holds: the keyword you pick and the pace you run.
The keyword your app can defend
A term your app matches on its own keeps earning installs after the campaign stops, and those installs are what hold the position. On a term far outside what the app is about, the position drifts down once the campaign ends. The tracker shows where you stand on each term before you spend on it.
Installs that look like use
A person who installs the app opens it, and on the App Store the same install can be asked to come back on day 2, day 8 or later. An automated install does neither, and that is what shows up in the retention numbers you and the store both see.
// 05 PRICE
What an install costs
One price per install in every country, for keyword installs and for app downloads without a keyword alike. It depends on the store and on whether a person installs the app or the traffic is automated, and on nothing else. Ratings and retention are added per install on top.
LIVEAPP STORE · LIVE INSTALL
€0.26per install
A person searches your keyword or opens your link, installs your app, and opens it.
APP STORE · INSTALL
€0.23per install
Generated automatically. No ratings and no retention on them.
GOOGLE PLAY · INSTALL
€0.13per install
Automated installs only on Google Play: live installs are not available there.
We do not promise that these users stay or return.
// 06 WHAT CLIENTS SAY
Real apps, real campaigns, real numbers
Start with one keyword of your own: no card, no minimum, and the position is yours to check in the store.
“our weekly installs had surged tenfold”
Top 1-10positions for more keywords, in one month
Health & Fitness app, Canada
We decided to give our app a boost in Canada because, despite our previous efforts in optimization, it was consistently ranked low for most keywords. The app now ranks in the top 1-10 for more keywords, and our visibility score (checked through Apptweak) also took a nice jump. Within just a month, we began to see tangible results – the app started attracting more installs, and by the end of the campaign, our weekly installs had surged tenfold.
Rene, Product Marketing Manager
Positions and visibility score checked by the client in Apptweak
“performance picked up and the impact on our brand was positive”
3.0 → 4.2rating in 21 days
Financial app
We had users complaining about things outside our app, which hurt conversions. After starting with the service, performance picked up and the impact on our brand was positive.
Dave J
Conversion +27%, reported by the client
“our weekly installs had surged tenfold”
Top 1-10positions for more keywords, in one month
Health & Fitness app, Canada
We decided to give our app a boost in Canada because, despite our previous efforts in optimization, it was consistently ranked low for most keywords. The app now ranks in the top 1-10 for more keywords, and our visibility score (checked through Apptweak) also took a nice jump. Within just a month, we began to see tangible results – the app started attracting more installs, and by the end of the campaign, our weekly installs had surged tenfold.
Rene, Product Marketing Manager
Positions and visibility score checked by the client in Apptweak
“performance picked up and the impact on our brand was positive”
3.0 → 4.2rating in 21 days
Financial app
We had users complaining about things outside our app, which hurt conversions. After starting with the service, performance picked up and the impact on our brand was positive.
Dave J
Conversion +27%, reported by the client
// 07 THE PLATFORM
Open the platformTrack positions and visibility
Positions per country and per store for the keywords you add, plus a visibility line for the whole keyword set.
App visibility across the keywords you track
Visibility counts across the keywords you selected, so one line covers the whole set for the chosen period.
// 08 WITH CUSTOMER CARE
Self-serve, with someone who sets it up with you
Every account comes with a customer care manager. Not a sales call, and not a gate before the prices: a person who reads your keyword list with you and says which terms a campaign can run on.
// 09 FAQ
Questions asked before a first campaign
Will a campaign hurt my retention?
An install generated automatically is not opened by anyone, so nothing comes back after it. On the App Store you can buy live installs, made by people who open the app at least once, and you can add retention checkpoints, so the same installs are asked to come back on the days you pick. What that moves is the return curve in your own analytics, and the store does not use retention when it ranks. Set the pace so that campaign installs do not dwarf your usual numbers.
Can a campaign get my app removed from the store?
We do not promise that it cannot. What you control is the volume, the daily pace, the countries, and the moment you stop. Set the pace next to your usual install numbers rather than far above them, and change or stop the campaign at any point.
How do I check that the installs actually arrived?
Two ways, neither of them our dashboard. Positions: type your keyword into store search and see where the app comes up, before and after. The free tracker follows up to 200 keywords on the same chart. Install counts: installs from a campaign arrive mixed in with your usual traffic, so the totals in your console will not line up one to one with ours. We say that now instead of promising a match.
What keeps a position after the campaign ends?
Holding a position earns organic installs, and those installs are what keep it. A position gained and then abandoned drifts back down, so campaigns are built around keywords your app can realistically defend. Your keywords stay on the same chart after a campaign stops, so if a position slides back, you see the slide.
Is there a minimum campaign size?
No. You can run one keyword in one country and stop. The price per install is the same at any volume; what changes with volume is the cashback, described on the pricing page.
How fast do installs start?
You set how many installs a day the campaign should bring, and that pace is what decides how long it runs. One keyword in one country can be a campaign of its own.
Are app downloads and app installs the same thing?
Not quite. A download is the app landing on a device, and an install means it was downloaded and opened. People search for both words, so this page covers both, and the price is per install either way.
// 10 GET STARTED
Ready to move your app higher?
Pick the app, the market, and the keywords you want to move. You set the volume each one needs, and you see what it costs before you commit to anything.
Start free
No credit card required