Rankforge
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// 01 KEYWORD BOOSTING

Grow organic installs on the keywords relevant to your app

You pick the terms, the countries, and the pace. Watch new installs arrive through the keywords that matter to you, which is where the position comes from.

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// 02 WHY SEARCH TRAFFIC

Move your app higher so users can find it

Move up for the keywords people are already searching, before they scroll past you.

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// 03 THE LOOP

Rankings need downloads, downloads need rankings

Your app will not climb until it gets more downloads, and it will not get more downloads while nobody sees it in search.

Keyword installs break the loop: downloads through a specific query tell the store the app is relevant to that query, so it starts showing higher.

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The flat part is the loop: the app ranks too low to be found, so it does not get the downloads that would raise it. A campaign enters at the downloads step, because impressions are the store's to give, and the keyword installs taper once the position they bought starts earning installs of its own.
// 04 HOW IT WORKS

Three steps from keyword to position

// 05 ALTERNATIVES

What ASO, ads, and analytics tools do, and what they do not

Most teams reach for one of three things when search traffic stalls. Here is what each one does and does not do.

Versus ASO alone

Metadata makes your app eligible for a keyword. It does not produce the download activity that decides who ranks above whom, so progress stalls once the metadata is clean.

Versus paid ads

Ads hold attention for as long as the budget runs. The moment it stops, so does the traffic. A position you hold keeps returning installs without a daily spend behind it.

Versus ASO analytics tools

An analytics platform shows the data and stops there, leaving the fixing to you. Here the numbers come with the growth tools and the campaigns that move them.

// 06 PRICE

What a keyword install costs

Priced per install, one price in every country. What changes it is the store and whether a person installs the app or the traffic is automated.

LIVEAPP STORE · LIVE INSTALL
€0.26per install

A person searches your keyword or opens your link, installs your app, and opens it.

APP STORE · INSTALL
€0.23per install

Generated automatically. No ratings and no retention on them.

GOOGLE PLAY · INSTALL
€0.13per install

Automated installs only on Google Play: live installs are not available there.

We do not promise that these users stay or return.

Start nowSee full pricing
// 07 WHAT CLIENTS SAY

Real apps, real campaigns, real numbers

Start with one keyword of your own: no card, no minimum, and the position is yours to check in the store.

“our weekly installs had surged tenfold”

Top 1-10positions for more keywords, in one month

Health & Fitness app, Canada

We decided to give our app a boost in Canada because, despite our previous efforts in optimization, it was consistently ranked low for most keywords. The app now ranks in the top 1-10 for more keywords, and our visibility score (checked through Apptweak) also took a nice jump. Within just a month, we began to see tangible results – the app started attracting more installs, and by the end of the campaign, our weekly installs had surged tenfold.

Rene, Product Marketing Manager

Positions and visibility score checked by the client in Apptweak

“performance picked up and the impact on our brand was positive”

3.0 → 4.2rating in 21 days

Financial app

We had users complaining about things outside our app, which hurt conversions. After starting with the service, performance picked up and the impact on our brand was positive.

Dave J

Conversion +27%, reported by the client

“our weekly installs had surged tenfold”

Top 1-10positions for more keywords, in one month

Health & Fitness app, Canada

We decided to give our app a boost in Canada because, despite our previous efforts in optimization, it was consistently ranked low for most keywords. The app now ranks in the top 1-10 for more keywords, and our visibility score (checked through Apptweak) also took a nice jump. Within just a month, we began to see tangible results – the app started attracting more installs, and by the end of the campaign, our weekly installs had surged tenfold.

Rene, Product Marketing Manager

Positions and visibility score checked by the client in Apptweak

“performance picked up and the impact on our brand was positive”

3.0 → 4.2rating in 21 days

Financial app

We had users complaining about things outside our app, which hurt conversions. After starting with the service, performance picked up and the impact on our brand was positive.

Dave J

Conversion +27%, reported by the client

Read the case studies
// 08 WITH CUSTOMER CARE

Self-serve, with someone who sets it up with you

Every account comes with a customer care manager. Not a sales call, and not a gate before the prices: a person who reads your keyword list with you and says which terms a campaign can run on.

Start nowBook a call
Olivia from Rankforgecustomer care manager, in the platform chat
Hi! I added twelve keywords and the campaign just won’t start. What am I doing wrong?
OHi! Nothing on your side, I checked. A few of those terms don’t bring up your app in the store yet, so our users simply can’t find it there.
OYou don’t have to go through them one by one. Open Analytics → Search Terms: if a term shows a position for today, the store already knows you for it and a campaign can run.
And the ones with a dash instead of a position?
OThose we can’t push yet, no matter the budget. Keep the ones with a position, drop the rest, start again — should go through in a minute.
OSend me your list if you like, I’ll go through it with you.

A real answer from our support, shortened for the page.

// 09 FAQ

Questions asked before a first campaign

What are keyword installs?
Installs that come through a specific search query in the store rather than a direct link. Because the store sees the app found and installed via that query, the app gains relevance for it and moves up in results for that keyword. The same service is often called keyword boosting.
How many installs does it take to move a keyword?
It depends on how competitive the keyword is and who currently holds the top positions. Low-volume keywords in a narrow category move on far fewer installs than broad high-volume terms, which is why most campaigns start on the former.
How is this different from ASO?
ASO makes your app eligible to rank for a keyword by fixing metadata. Keyword installs supply the download activity that decides the order among eligible apps. They work together: clean metadata makes campaigns cheaper, campaigns make good metadata visible.
Does anything change inside my app?
No. A campaign runs alongside your app, not inside it: the traffic arrives through the store the same way any other install does, and nothing in your app changes because you started one.
Can I check the result myself?
The position, yes: type the keyword into store search and see where you come up. That is a number nobody here can adjust. Install-level reconciliation against your own console is not something we can show you, and we would rather say so than dress it up.
Do positions hold after the campaign ends?
Holding a position earns organic installs, and those installs are what keep it. A position gained and then abandoned drifts back down, so campaigns are built around keywords your app can realistically defend. Your keywords stay on the same chart after a campaign stops, so if a position slides back, you see the slide.
Which stores and countries are supported?
Google Play and the App Store, in up to 150 countries.
// 10 GET STARTED

Ready to move your app higher?

Pick the app, the market, and the keywords you want to move. You set the volume each one needs, and you see what it costs before you commit to anything.

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