// 01 SOLUTIONS

The app categories we run keyword campaigns for

Same products everywhere: keyword installs, installs without a keyword, ratings, and retention on the App Store. What differs by category is how a position behaves and what it costs. Pick yours.

Chart of the app's position for the keyword antivirus in Australia: it climbs from eighth to second place, then drifts back to seventh after the campaign stops.

// 1 CASE

VPN and security apps

Where security keywords move on hundreds of installs, and what they do after.

Category page

Chart of the app's position for the keyword crypto wallet in the United Kingdom: it moves between seventh and tenth place, then takes first and holds it.

// 2 CASES

Crypto wallets and exchanges

Ad networks ask for a certification first. Store search does not.

Category page

// AI APPSai apps

// CATEGORY PAGE

AI apps

A short shared vocabulary, so the order of results is the difference.

Category page

Chart of the app's position for the keyword pokies in Australia: it stays between two hundredth and two hundred and sixteenth place for the whole campaign.

// 1 CASE

Casino and slots

One case on what a month of dense installs did not move, and why.

Read the case

Chart of the app's position for the keyword radio in France: it climbs steadily from thirty-sixth to ninth place over three months.

// 1 CASE

Audio and radio

The slowest campaign on the blog, and where it ended.

Read the case

// 02 WHAT YOU GET

The same three products in every category

Keyword boosting

Raise your position for the search terms that matter. Pick the keywords, set the pace, watch them move.

Start boosting Learn more

Get indexed

Traffic without a search term, for when the store does not show you for a keyword at all yet. Run this first, then boost.

Start indexing Learn more

App ratings

Ratings from users who install your app, added to a campaign.

Start a rating campaign Learn more

// 03 CASE STUDIES

Published campaigns, position rows included

// Case studies· Audio3 min

25 installs a week, six months, first place

The slowest campaign on this blog. One keyword went from 36th to 10th, another took first place, and a third finished worse than it started.

August 27, 2026

// Case studies· Crypto3 min

First place held for 46 days on a crypto keyword

A crypto wallet in the UK took first place on Google Play for its main keyword and held it for 46 days, including nine days after the installs stopped.

August 27, 2026

// Case studies· Gambling3 min

3,310 installs that did not move the keyword

A casino app in Australia ran a month of dense keyword installs on Google Play. The two high-volume terms did not move at all. Here is why.

August 27, 2026

// Case studies· Security3 min

What a position does after the campaign stops

An antivirus app in Australia held the top 3 for three weeks of keyword installs. This is where the position went in the six days after they stopped.

August 27, 2026

Chart of the app's daily position for the keyword wallet in the United States: it starts outside the top 150 and climbs into the top 10, where it holds.

// Case studies· Crypto4 min

How three crypto wallets climbed App Store search

Keyword campaigns for three crypto wallets in the US, Canada, and Germany. The keywords, the daily volume each country needed, and where the positions ended up.

August 26, 2026

Cover of the case: the keyword portion control set in large type on the Rankforge pattern.

// Case studies· Health & fitness3 min

113 low-volume keywords on 20 to 30 installs a day

A Health & Fitness app in Canada ran keyword installs on 113 low- and mid-volume terms. The pacing rule, the volume it took, and what the numbers do not say.

March 2, 2026

Cover of the case: the keyword photo editor set in large type on the Rankforge pattern.

// Case studies· Photo & video3 min

100 installs as a test, then 1,700 for the top 5

A photo and video editor launched with almost no indexing. A hundred installs were bought as a test, and the answer set the size of the campaign.

October 12, 2025

// 04 PRICE

One price, whatever the category

Priced per install, one price in every country. What changes it is the store and whether a person installs the app or the traffic is generated.

LIVEAPP STORE · LIVE INSTALL

€0.26per install

A person searches your keyword or opens your link, installs your app, and opens it.

APP STORE · INSTALL

€0.23per install

Generated automatically. No ratings and no retention on them.

GOOGLE PLAY · INSTALL

€0.13per install

Automated installs only on Google Play: live installs are not available there.

We do not promise that these users stay or return.

Start now See full pricing

// 05 FAQ

Questions people ask before picking a category

My category is not on this page. Does that mean you do not run it?

No. The tiles are the categories we have a page or a published case for, and the products are the same in any category: keyword installs, installs without a keyword, ratings, and retention on the App Store. What changes by category is how competitive the terms are and how a position behaves after a campaign.

Does the price depend on my category?

No. One price per install in every country, and what changes it is the store and whether a person installs the app or the traffic is generated. Every number is on the pricing page.

Are there categories you turn down?

Campaigns are reviewed before they start and one can be turned down. The usual reason is not the category: it is a keyword the app does not match, because traffic will not get you indexed for a term that is missing from your metadata.

// 06 WITH CUSTOMER CARE

Self-serve, with someone who sets it up with you

Every account comes with a customer care manager. Not a sales call, and not a gate before the prices: a person who reads your keyword list with you and says which terms a campaign can run on.

Start now Book a call

Olivia from Rankforgecustomer care manager, in the platform chat

Hi! I added twelve keywords and the campaign just won’t start. What am I doing wrong?

OHi! Nothing on your side, I checked. A few of those terms don’t bring up your app in the store yet, so our users simply can’t find it there.

OYou don’t have to go through them one by one. Open Analytics → Search Terms: if a term shows a position for today, the store already knows you for it and a campaign can run.

And the ones with a dash instead of a position?

OThose we can’t push yet, no matter the budget. Keep the ones with a position, drop the rest, start again — should go through in a minute.

OSend me your list if you like, I’ll go through it with you.

A real answer from our support, shortened for the page.

// 07 GET STARTED

Ready to move your app higher?

Pick the app, the market, and the keywords you want to move. You set the volume each one needs, and you see what it costs before you commit to anything.

Start free

No credit card required