If managed properly, a well structured PPC advertising campaign can lead to your daily conversion rate soaring immeasurably.
PPC Management - Whats the Deal?
ay-per-click (PPC) is an aggressive marketing strategy that can produce an instant return on investment if instigated in a well managed and structured manner. PPC can rapidly draw new business to your company whilst also having a significantly positive effect on your general reputation. The complex nature of PPC however means that it is extremely difficult to produce effective results and number of factors must be carefully considered in order to make the campaign worthwhile.
Our experienced collection of in-house marketing experts have worked on PPC for a number of years now, and are well placed to do all the meticulous planning for a successful campaign on your behalf, so that you obtain a maximum return on investment. From keyword targeting to daily budgeting and in depth reporting, we are confident we have the resources at our disposal to ensure that your levels of business soar sky high and produce maximum return on investment for your benefit.
When you instigate a strong onsite strategy alongside an effective off-site one that is adept at converting visitors, you will begin to see your rankings in the search engines soar above your competitors and will be well placed to generate a monumentally high level of conversions through the course of the campaign. Whether it is SEO services in London, or anywhere in the UK, we can assist you with online marketing so that your business generates a superior level of revenue in a short space of time.
Pay Per Click Campaigns managed to ensure highest possible ROI
You can tailor your PPC campaign to target specific geographic areas and keywords so that you can promote your business to audiences who you believe will be interested in your product.
Swift Traffic Generation
A well managed PPC campaign will see your levels of traffic soar immeasurably, and the timings of your ads can be selectively chosen so that they run during the optimum sales periods in different geographical areas.
You set the budget, we deliver the results. It is as simple as that. Whatever the level of financial resources available to your business, we will optimise your campaign so you profiteer on your investment.
Optimised for ROI
We will consistently monitor all the individual elements of your PPC campaign so that your cost-per-click on your selected keywords is minimised, and your click through rate is enhanced for maximum return on investment.
A PPC campaign will lead to your levels of traffic soaring, which will subsequently improve the visibility of your campaign on search engines, and will enhance your brand awareness across the globe.
Campaign Testing Forum
A PPC campaign will provide you with a remarkable and low cost platform to test different elements of your marketing strategy, such as the effectiveness of landing pages and keywords.
Navigate The Tabs Below To Get an Idea For How Our PPC Campaigns Run!
The first step to ensuring a high quality PPC campaign is partaking in a full consultation with you so that we can get a greater insight into the results you are looking to achieve. The consultation is completely free and we will use this time to establish which keywords you desire us to target and to analyse the condition of any existing online PPC campaigns that you might be performing at the moment. Our in-house staff will also evaluate other areas of your current online marketing campaign and will detail you in with any aspects that we believe can be improved significantly.
We believe that the best possible results can only be achieved by providing a complete service, and as such undertaking a consultation with you before your new PPC campaign begins is important to make sure the fine details are addressed and planned right from the offset.
Another area that we plan together with you during your free consultation are the Key Performance Indicators (KPI’s) that will be used for the duration of your campaign to gauge the improvement within the areas important to your marketing aims.
An integral aspect of your PPC Campaign is the query based research we do which will involve us identifying to you all the keywords which generate the most traffic so that you can acquire as many visitors to your site as possible. We will also alert you of any niche keywords that have displayed a quality conversion rate so that you can generate business from differentials that do not get searched that much. By ensuring this, we are confident that we will be able to develop the right keyword strategy to ensure the highest possible return on investment for your PPC campaign.
After we have completed all the necessary query based research on your behalf, we will then evaluate the trends of different keywords and monitor the strategies of your competitor’s campaigns. This will enable us to tactically bid on relevant search phrases in order for optimum results at the lowest possible outlay.
The next stage in a high quality PPC campaign is to evaluate your adverts Click Through Rate (CTR). This data can be used in order to stop spending your money on keywords that are simply not inducing any conversions and can then be reallocated into new keywords that have a better chance of generating business. Keyword optimisation is integral to acquiring a good click through rate and the positive effects of this will eventually be seen through the size of your return on investment.
Your quality score is assigned to you by Google in order to display how well you are promoting your site. Essentially, the greater the relevancy your keywords display in relation to your site, the better your quality score will be. There are a number of benefits to having a good quality score, the greatest being that you are able to attain cheaper clicks and a higher ranking for your paid adverts.
Our in-house team are highly experienced at utilising Google Analytics and will implement a tracking and sales funnel monitoring for your usage so that you have a greater idea of the trends and typical activity your site visitors display.
- Tracking and sale funnels set up.
- Google Analytic utilisation.
- Customer activity analysis.
Multi-Channel Funnel reporting is a method that is used to display the collective manner that different marketing strategies work together to produce a higher number of conversions. The process is relatively new, and is highly reliant on the creation of goal tracking and conversion analytics.
The greatest benefit of Multi-Channel Funnel Reporting is that you will be able to acquire a comprehensive review of the performance of all the marketing ploys you have undertaken so far. This means we will learn what impact each one has had on your conversion rate and thus will be given a clear indication of where you can improve. As such, it is an essential component of every individual PPC campaign.
In order to gauge the PPC keywords that are generating the highest return on investment, our team of PPC management specialists will implement PPC tracking on Google Analytics for you.
- Keyword conversion rates.
- Greater efficiency with PPC campaign.
- Clinical targeting.
We will make sure that every page on your site is tagged with a unique identifier so that you are able to monitor the performance of each one individually and always be aware of the ones that are providing the highest return on investment. This will also help us on our side as we will be able to differentiate the affects of your PPC campaign with other marketing campaigns you might be undertaking via Google Analytics.
The tagging process is pivotal for maximising the success of your campaign, and will make it far easier to analyse and improve all areas of performance during your 3 month review later on down the line.
Collective transparency is important to all business relationships and this is why we will provide you with a weekly report on all progression and marketing aspects of your campaign, so that you are always aware of where you stand and what we have been doing. The reports will have all the data about current trends and alterations we have made to your campaign as well as a number of detailed proposals about how you can make improvements moving forward in the future.
What our cilents say?
An excellent service which enhanced my businesses reputation immeasurably and delivered on their promise of a top page ranking within three months. Highly recommended to anyone involved in online marketing.
It was refreshing to see an SEO company that were honest about their performance throughout and I found it great that they constantly provided me with new proposals in order to improve all aspects of my campaign.
Right from the offset, Rank Forge worked at creating a strong working relationship with me, and it has been highly enjoyable boosting business levels whilst having a strong sense of partnership throughout. Thank you!